There is no doubt that having a website is a must in today's business world. But getting found is the real game. If you are looking for the best SEO company, look no further!
Today the need for a website is an absolute must! Being in business and not having a website is like not having a business card! Your "word of mouth" referrals may decide to check on your business via the internet before they ever call you. When they go to Google or Yahoo and look for your business, if they do not find your website, the immediate thought is "This guy must be a fly-by-night company, he doesn't even have a website". Even if you do have a website but no one can find it, they will think the same thing.
This is where Search Engine Optimization or SEO comes into play.
What good is a website that no one can find?
Today, nearly all of the searches for websites, products, and services are done on only 4 search engines. Google, Yahoo, Ask, & MSN. Combined these search engines account for over 98% of all searches done across the entire internet. Each of these search engines operates in the same basic rules. You must have a website and that website must be "optimized" to even be considered to come up in the results pages of each of the 4 search engines. Basically, there are many things that Google does and does not like in websites. Some of these "things" range from the layout of your site to the code behind the site that a customer never even sees.
All though no one in the world knows the exact formula that the major search engines use to determine whos website they put first on the results page, we do know many things that will elevate your site and an even larger number of things that will get you kicked down to the bottom or even off the results pages period.
The best analogy that I have heard to describe these different aspects of website "find-ability" is this.
Your website is your race car...
Search Engine Optimization is "working under the hood" of your race car...
And Pay-Per-Click is when the starting gun fires and the race starts.
We provide all 3 of these services better known as Website Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Pay-Per-Click (PPC)
SEO or Search Engine Optimization, literally means building a website so that it will be discovered by search engines. It also means designing each page in such a way, that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic SEO is a process that takes time and on going updates. Website Elevation's approach to SEO and Pay Per Click Campaigns are designed and implemented according to your business's needs and goals.
Increasing traffic to your website through the use of search engines involves a process called Search Engine Optimization (SEO). The benefits of becoming highly ranked for your industry’s specific search terms are enormous, including higher sales volume, better brand recognition and increased market share.
Like many SEO companies, we at Website Elevation look at numerous factors to determine both where your website is currently ranks and what needs to be done to move your site to the front page of Google.
Research
As you may expect, the first step in any plan is good research. We will examine your companies overall goals and many other factors like current search engine traffic for your specific product or service.
Keyword Phrases
We will find out just how many people out there are looking for your product or service. That way we have a goal to shoot for. Weather you are looking for customers within a few miles of your business or you are marketing world wide. We can find out how many potential customers are out there.
Search Engine Ranking
Weather you know it or not, your website has a rank right now. We will find this rank and look for ways to improve it. This is critical for both Search Engine Optimization and any Pay Per Click Campaigns you may do.
Competitors
And, of course, what analysis would be complete without a little bit research on what your competition is doing. This information will be provided to you as part of our initial research.
